Digital Media

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Credit: ASA Marketing

Video For SEO

Here is some quick information on how to have a ranked Youtube Video for search results.  Comments and total views are the most important.  Try and link your YouTube video to your social media sites to help promote views.  Title, the maximum character unit is 100 for your title, there are 5000 characters that you can use for your descriptions.   150 characters will be visible to people when they land on your youtube page.   Use a good Subtitles in your video.  HD Videos are Preferred on YouTube Rankings as well.  Here is our latest video Intro to Dolphin Videosvideo4